Yunxia Zhu

List of John Benjamins publications for which Yunxia Zhu plays a role.

Book series


Subjects Afro-Asiatic languages | Altaic languages | Communication Studies
Subjects Discourse studies | English linguistics | Germanic linguistics | Pragmatics | Sino-Tibetan languages | Writing and literacy


Cooke, David, T. Pascal Brown and Yunxia Zhu. 2007. Beyond Language: Workplace Communication and the L2 Worker. Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction, Zhu, Yunxia and Herbert Hildebrandt (eds.), pp. 83–103
Drawing on data from three New Zealand worksites, an analysis of transcripts suggests a pattern of regulation, compliance and resistance, in which small talk aids the exercise of power. To consider the implications of workplace dialogues for L2 workers, the study looks at recorded conversations in… read more | Article
Zhu, Yunxia. 2006. Review of Cheng (2003): Intercultural conversation. Asian Business Discourse(s) Part II, Bargiela, Francesca (ed.), pp. 154–158
This paper aims to compare the persuasive strategies used by English and Chinese letters of invitation to trade fairs, from a sociocognitive perspective mainly based on genre study (Swales, 1990) and schema theory (Rumelhart, 1980). Cross-cultural persuasive strategies involving ethos, logos, and… read more | Article