Yunxia Zhu
List of John Benjamins publications for which Yunxia Zhu plays a role.
Book series
Titles
Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction
Edited by Yunxia Zhu and Herbert Hildebrandt
Special issue of Journal of Asian Pacific Communication 17:1 (2007) 176 pp.
Subjects Afro-Asiatic languages | Altaic languages | Communication Studies
Written Communication across Cultures: A sociocognitive perspective on business genres
Yunxia Zhu
[Pragmatics & Beyond New Series, 141] 2005. xviii, 216 pp.
Subjects Discourse studies | English linguistics | Germanic linguistics | Pragmatics | Sino-Tibetan languages | Writing and literacy
Beyond Language: Workplace Communication and the L2 Worker Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction, Zhu, Yunxia and Herbert Hildebrandt (eds.), pp. 83–103 | Article
2007 Drawing on data from three New Zealand worksites, an analysis of transcripts suggests a pattern of regulation, compliance and resistance, in which small talk aids the exercise of power. To consider the implications of workplace dialogues for L2 workers, the study looks at recorded conversations in… read more
Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An Introduction, Zhu, Yunxia and Herbert Hildebrandt (eds.), pp. 1–9 | Article
2007 Review of Cheng (2003): Intercultural conversation Asian Business Discourse(s) Part II, Bargiela, Francesca (ed.), pp. 154–158 | Review
2006 Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach Document Design 2:1, pp. 2–17 | Article
2001 This paper aims to compare the persuasive strategies used by English and Chinese letters of invitation to trade fairs, from a sociocognitive perspective mainly based on genre study (Swales, 1990) and schema theory (Rumelhart, 1980). Cross-cultural persuasive strategies involving ethos, logos, and… read more