Moses Gatambuki Gathigia
List of John Benjamins publications for which Moses Gatambuki Gathigia plays a role.
Foodsemic metaphors of love in Gĩkũyũ: Insights from cognitive semantics. Cognitive Linguistic Studies 5:2, pp. 341–3582018.
Using the Conceptual Metaphor Theory, this study discusses the transfer of semantic aspects of foodsemic metaphors upon the abstraction of love. An interview schedule was administered to 48 respondents of different gender by the researchers assisted by two research assistants. The data collected… read more | Article
The avoidance of directly addressing human mortality indicates fear of death. This fear elicits psychological, social and religious interdictions in language such that people resort to the use of metaphors to avoid confronting death. Under the premise that metaphor is a conceptual mapping from a… read more | Article
When romantic love in Gĩkũyũ becomes a human body part: A cognitive approach. Cognitive Linguistic Studies 2:1, pp. 79–932015.
Studies in Cognitive Linguistics show that metaphors are fundamental to the structuring of people’s thought and language (Sweetser 1990; Kövecses 2009). It is against this backdrop that this study discusses human body parts as metaphors of conceptualizing love in Gĩkũyũ. To achieve this objective,… read more | Article