Francisco Yus

List of John Benjamins publications for which Francisco Yus plays a role.



Approaches to Internet Pragmatics: Theory and practice

Edited by Chaoqun Xie, Francisco Yus and Hartmut Haberland

[Pragmatics & Beyond New Series, 318] 2021. vii, 348 pp.
Subjects Communication Studies | Discourse studies | Pragmatics | Sociolinguistics and Dialectology

Pragmatics, Humour and the Internet

Edited by Francisco Yus

Special issue of Internet Pragmatics 4:1 (2021) v, 175 pp.
Subjects Communication Studies | Discourse studies | Pragmatics

Humour and Relevance

Francisco Yus

[Topics in Humor Research, 4] 2016. xix, 367 pp.
Subjects Discourse studies | Humor studies | Pragmatics
Subjects Communication Studies | Pragmatics


Smartphone ads compete for the user’s attention, which is initially intended to focus on other areas of the small screen of the device. Despite this competition, smartphone advertisements aim to produce as much cognitive reward as possible in exchange for the mental effort expended in their… read more | Article
Yus, Francisco and Carmen Maíz-Arévalo 2023 Interpreting Covid-related memes: The role of inferential strategies and context accessibilityThe Pragmatics of Humour in Interactive Contexts, Linares Bernabéu, Esther (ed.), pp. 6–31
One of the sources of relief, entertainment and socialisation during the Covid pandemic lockdown was the massive exchange of memes on social media and messaging applications. The objective of this chapter is to analyse and categorise 150 Peninsular Spanish memes collected from different… read more | Chapter
Xie, Chaoqun, Francisco Yus and Hartmut Haberland 2021 Introduction: Approaching internet pragmaticsApproaches to Internet Pragmatics: Theory and practice, Xie, Chaoqun, Francisco Yus and Hartmut Haberland (eds.), pp. 1–23
In previous research (Yus 2016, 2017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities and… read more | Article
Yus, Francisco 2021 Chapter 3. Cyberpragmatics in the age of locative mediaApproaches to Internet Pragmatics: Theory and practice, Xie, Chaoqun, Francisco Yus and Hartmut Haberland (eds.), pp. 75–105
One of the aims of cyberpragmatics (Yus 2001, 2010a, 2011a, 2013) is to explain the role that interfaces play in the (un)successful outcome of virtual interactions, and their mediation in the management of the relevance-related formula of comprehension. However, many things have changed in the way… read more | Chapter
Yus, Francisco 2021 Pragmatics of humour in memes in SpanishHumour in Spanish Context, Timofeeva-Timofeev, Larissa (ed.), pp. 113–135
In this paper the discourse of a specific type of meme in Spanish, the image macro, is analysed, together with several ways in which memes generate humorous effects. Two main areas are addressed: (a) how humour arises from the processing of the text in the meme (decoding of the text plus further… read more | Article
Yus, Francisco 2021 Pragmatics, humour and the internetPragmatics, Humour and the Internet, Yus, Francisco (ed.), pp. 1–11
This paper explores social bonding in language play via the construction of ‘Chinese character (annotation)’ on two major social media platforms (Sina Weibo and WeChat) in China. The Chinese characters and their bracketed annotations under study, despite their one-to-one matching in sequence, never… read more | Article
Yus, Francisco 2019 Chapter 7. A cognitive pragmatics of the phatic InternetEmotion in Discourse, Mackenzie, J. Lachlan and Laura Alba-Juez (eds.), pp. 161–188
Phatic interpretations are typically defined as those arising from an intention to create and maintain ties and social bonds, rather than an intention to transfer substantive information. As such, they are not typical instances of communication in which the eventual relevance centers upon the value… read more | Chapter
Internet communication has evolved a lot since it first became popular in the early nineties of the last century. Pragmatics has also evolved and has tried to come to terms with the non-stop changes that internet is constantly producing in our lives and especially in how we communicate and interact. read more | Discussion
Xie, Chaoqun and Francisco Yus 2018 Introducing internet pragmaticsInternet Pragmatics 1:1, pp. 1–12
The internet and internet-mediated life have presented new issues and challenges for research on pragmatics. When analyzing the application of pragmatics to internet-mediated communication, a possibility is to set up a number of layers and study the contributions that traditional pragmatic schools… read more | Article
The aim of this chapter is to apply pragmatics to internet-mediated communication. On paper, two broad and apparently incompatible premises constitute the foundation of these distinct applications: (1) internet-mediated communication “makes no difference” for a pragmatic analysis (we do not have… read more | Chapter
Internet memes are an example of the trend of replicability and spread of discourses through the Net within today’s participatory culture. On paper, memes are instances of humorous discourse that abound on the internet, are replicated or altered, and then transmitted to other users. However, in… read more | Article
In this chapter, the term (non-)intended non-propositional effect is proposed and applied to the kind of feeling, emotion, impression, etc. that internet humorous texts generate in the user beyond the proposition-centered humor, and which may not be tightly connected to the act of communication.… read more | Chapter
According to relevance theory, irony comprehension invariably entails the identification of some opinion or thought (echo) and the identification of the speaker’s dissociative attitude. In this paper, it is argued that it is also essential for hearers to identify not only that propositional… read more | Article
In this paper, several claims compatible with the relevance-theoretic view of irony comprehension are proposed, beyond the essential requirement of the identification of the speaker’s dissociative attitude and the location of a source of the echo. Firstly, a view of context accessibility in terms… read more | Article
Success in written academic communication depends on the presence of elements related to author-reader interactions which supplement propositional information in the text, help readers reach the intended interpretation and shape the author’s identity. But is this claim equally valid for online… read more | Article
The aim of this paper is to explain the use of insults from a relevance-theoretic perspective. To that end, our analysis takes into consideration four variables that, we believe, play a major role in how insults are produced an interpreted: (a) the conventional or innovative nature of the insult;… read more | Article
Yus, Francisco 2013 An inference-centered analysis of jokes: The intersecting circles model of humorous communicationIrony and Humor: From pragmatics to discourse, Ruiz-Gurillo, Leonor and M. Belén Alvarado Ortega (eds.), pp. 59–82
In previous research (Yus 2008, 2009, 2010, 2012), a distinction was made, in a general classification of jokes, between those that are based on the speaker’s manipulation of the audience’s interpretive steps leading to an interpretation of the joke, and those whose main source of humor lies in the… read more | Article
Yus, Francisco 2004 14. Pragmatic of humorous strategies in El club de la comediaCurrent Trends in the Pragmatics of Spanish, Márquez Reiter, Rosina and María Elena Placencia (eds.), pp. 319 ff.