Focusing on the Twitter account @sputnikvaccine, the chapter analyses the social media campaign launched for the release of Sputnik V, the Russian anti-Covid vaccine, as an instance of international persuasive communication. It seeks to reveal how the campaign acts as an agent of public… read more
Using the example of the hashtag #SanEscobar, which was triggered by a slip of the tongue made by the then Polish Minister of Foreign Affairs Witold Waszczykowski, the chapter shows how Twitter provides a discourse arena for the subversion of political discourse. A multimodal discourse analysis of… read more
In this paper conversational humor is understood as a discourse modality actively contextualized by speakers in order to indicate that an utterance is not meant seriously. The paper focuses on the contextualization cue (Gumperz 1982) of animated speech which is accounted for in terms of shifted… read more
Jokes can reflect dominant and changing gender norms as well as arrangements active in a speech community. Analyses of Russian jokes from the Soviet era have so far revealed a male, and often also misogynist, perspective and a jocular perpetuation of gender norms and arrangements of rural Russia… read more