Ana Mancera Rueda
List of John Benjamins publications for which Ana Mancera Rueda plays a role.
Articles
2023 Political-electoral memes and interactional humour on Twitter The Pragmatics of Humour in Interactive Contexts, Linares Bernabéu, Esther (ed.), pp. 32–64 | Chapter
This chapter presents the results of a qualitative study of a corpus of replies to humoristic memes, which were published and viralised on Twitter during the Spanish general elections campaign held on November 2019. Based on the General Theory of Verbal Humour and on its adaptation to multimodal… read more
2016 Humor and advertising in Twitter: An approach from the General Theory of Verbal Humor and Metapragmatics Metapragmatics of Humor: Current research trends, Ruiz-Gurillo, Leonor (ed.), pp. 35–56 | Article
Irony and verbal humor play a leading role in computer-mediated discourses. Irony, for instance, is mainly used to criticise politics and politicians in Twitter, while verbal humor contributes to strengthen social relations in Twitter or Facebook. In this paper, we focus on humor in order to… read more