The paper examines how Chinese celebrities build rapport with their followers on social media, with a comparison between the Chinese mainland (on Weibo) and Hong Kong (on Facebook) celebrities. Rapport building is conceptualized as language use in promoting social bonding and emotional… read more
The present study examines divergent political discourse systems in postcolonial Hong Kong (cf. Flowerdew 1997), as distinguished by the political claims of two female leaders regarding universal suffrage: Carrie LAM Cheng Yuet-ngor and Emily LAU Wai-hing. Data for analysis are derived from their… read more
As advertising can be a social factor and cultural artifact, this study analyzes the images of “modern Chinese woman” via an investigation of their role portrayals, appearance/projection, and verbal characteristics represented in a total of 164 award-winning Chinese TV commercials from 2007 to 2009. read more
The present study aims to unveil the changing ideologies in contemporary China from a micro discursive perspective, focusing on a case study of the changing advertising discourses in Nanfang Daily, a typical Communist Party newspaper in Guangdong province, P. R. China. Advertising discourse has… read more