Mooniq Shaikjee
List of John Benjamins publications for which Mooniq Shaikjee plays a role.
Article
2013 Chapter 6. A new South African man? Beer, masculinity and social change Gender and Language in Sub-Saharan Africa: Tradition, struggle and change, Atanga, Lilian Lem, Sibonile Edith Ellece, Lia Litosseliti and Jane Sunderland (eds.), pp. 131–148 | Article
In recent years, the ‘New Man’ has gained considerable momentum as a model of masculinity in South African
advertising. It is with a view to better understanding what this cultural idea of the ‘New Man’ looks like that we analyse a television advertisement for a popular South African beer, Carling… read more