List of John Benjamins publications for which Begoña Nuñez-Perucha plays a role.
Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time Metaphorical creativity across modes, Hidalgo-Downing, Laura and Blanca Kraljevic Mujic (eds.), pp. 199–2192013
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses… read more | Article
Critical Discourse Analysis and Cognitive Linguistics as tools for ideological research: A diachronic analysis of feminism Critical Discourse Studies in Context and Cognition, Hart, Christopher (ed.), pp. 97–1182011