Begoña Nuñez-Perucha

List of John Benjamins publications for which Begoña Nuñez-Perucha plays a role.


Hidalgo-Downing, Laura, Blanca Kraljevic Mujic and Begoña Nuñez-Perucha 2013 Metaphorical creativity and recontextualization in multimodal advertisements on e-business across timeMetaphorical creativity across modes, Hidalgo-Downing, Laura and Blanca Kraljevic Mujic (eds.), pp. 199–219
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses… read more | Article