Strategic Communication: Beyond nation cultural adaption, images and identity
Edited by Hassan Abu Bakar and Bahtiar Bin Mohamad
Special issue of Journal of Asian Pacific Communication 28:1 (2018) v, 194 pp.
Bahtiar Bin Mohamad
List of John Benjamins publications for which Bahtiar Bin Mohamad plays a role.
Title
Subjects Afro-Asiatic languages | Altaic languages | Communication Studies
Articles
2018 Towards measuring internal crisis communication: A qualitative study Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 107–128 | Article
Researchers are often faced with challenges of measurements for the phenomena of their interest. Progress in such situation can only be done through developing new measurements. Therefore, grounded on the pool of items generated from previous literature, this study takes a qualitative approach… read more
2018 Advertising appeals and Malaysian culture norms: Scale content validation Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 61–82 | Article
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines… read more