Leyang An
List of John Benjamins publications for which Leyang An plays a role.
Article
Making up or taunting? Positive rapport and negative rapport strategies in response to sharing business Airbnb’s online negative reviews: A cross-linguistic study Pragmatics and Society 15:3, pp. 400–424 | Article
2024 Online consumer reviews (OCRs) are characteristic of, and play a vital role in, the sharing economy, the new business model for (in particular younger) generations of consumers. Even so, discussions of the pragmatic strategies that sharing businesses employ in response to negative OCRs are still… read more