Yolanda Cheng
List of John Benjamins publications for which Yolanda Cheng plays a role.
Article
2012 Portrayal of females in magazine advertisements in Hong Kong Journal of Asian Pacific Communication 22:1, pp. 78–96 | Article
A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role… read more