Ellen Mulder

List of John Benjamins publications for which Ellen Mulder plays a role.

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Hornikx, Jos and Ellen Mulder 2015 The curiosity-evoking capacity of foreign languages in advertising Dutch Journal of Applied Linguistics 4:1, pp. 59–66 | Article
In commercial messages, such as advertisements, foreign languages are sometimes displayed. Regardless of whether readers understand the foreign language utterance, researchers have claimed that such foreign language display evokes curiosity to read the ad, and improves ad and product evaluation.… read more