Ruth Ayaß

Ruth Ayaß

List of John Benjamins publications for which Ruth Ayaß plays a role.


The Appropriation of Media in Everyday Life

Edited by Ruth Ayaß and Cornelia Gerhardt

[Pragmatics & Beyond New Series, 224] 2012. vii, 308 pp.
Subjects Communication Studies | Pragmatics


After decades of behavioristic media research, there is now a new media research that not only asks what “people do with media”, but also addresses mass media recipients as “interpretive communities”. I will present results from an empirical study on television reception which analyzes audiotapes… read more | Article
Ayaß, Ruth. 2012. Introduction: Media appropriation and everyday life. The Appropriation of Media in Everyday Life, Ayaß, Ruth and Cornelia Gerhardt (eds.), pp. 1–16