Margaret Hart Robertson

List of John Benjamins publications for which Margaret Hart Robertson plays a role.

Article

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Hart Robertson, Margaret 2015 Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites Culture & Society issue, pp. 289–309 | Article
In these competitive times for tourism marketing, “place branding” has become an essential element of a tourist destination’s success, an element of market differentiation with respect to rival tourist areas. Place branding captures the attention of potential tourists using experiential marketing;… read more