Amir Michalovich
List of John Benjamins publications in which Amir Michalovich is involved.
Articles
2019 Reframing the linguistic to analyze the landscape: The role of metaphor elicitation for the critical interpretation of multimodal advertising media Linguistic Landscape 5:1, pp. 28–51 | Article
This article examines how eliciting metaphors from multimodal commercials can facilitate a critical interpretation of advertising media, which is ubiquitous in the LL and highly manipulative. Adolescent students, a population which is particularly vulnerable to advertising’s influence, utilized… read more
Toward digital equity: A critical model of digital multimodal composing AILA Review: Online-First Articles | Article
Digital multimodal composing (DMC) is often framed in terms of the use of digital tools to make meaning through multiple modes such as language, image, sound, and gesture. Yet such a focus can make DMC appear to be a neutral process of assembling semiotic resources, rather than a social practice… read more