Amir Michalovich
List of John Benjamins publications for which Amir Michalovich plays a role.
Article
2019 Reframing the linguistic to analyze the landscape: The role of metaphor elicitation for the critical interpretation of multimodal advertising media Linguistic Landscape 5:1, pp. 28–51 | Article
This article examines how eliciting metaphors from multimodal commercials can facilitate a critical interpretation of advertising media, which is ubiquitous in the LL and highly manipulative. Adolescent students, a population which is particularly vulnerable to advertising’s influence, utilized… read more