Junchao Wang
List of John Benjamins publications for which Junchao Wang plays a role.
Article
2024 Brand transcreation as multimodal configuration: The (re)making of text, context, and meaning in brand semiotics Text and Context Revisited Within a Multimodal Framework, Gambier, Yves and Olli Philippe Lautenbacher (eds.), pp. 89–110 | Article
This article aims at revisiting some key concepts in translation studies by taking into account a new translation or multimodal practice called brand transcreation. Unlike translation proper or brand design proper, brand transcreation involves interlingual and multimodal production in the target… read more