Yanni Ma
List of John Benjamins publications for which Yanni Ma plays a role.
Article
2015 Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners Media and communication as antecedents to the transformation agenda in Malaysia: Challenges and realities, Salman, Ali (ed.), pp. 305–322 | Article
This study investigated consumers’ attitudes toward advertising by traditional Chinese medicine (TCM) practitioners, and how attitudes varied among different demographic groups and user experiences in TCM. A survey using quota sampling was conducted. Altogether 1,039 adults aged 20 or above in… read more