Yvonne McLaren-Hankin
List of John Benjamins publications for which Yvonne McLaren-Hankin plays a role.
Articles
2019 Chapter 5. Rebuilding trust in the banking sector: Engaging with readers in corporate press releases Engagement in Professional Genres, Sancho Guinda, Carmen (ed.), pp. 87–100 | Chapter
The financial crisis and various international scandals are widely viewed as having eroded trust in the banking sector, leading to calls for banks to act urgently to rebuild trust among stakeholders. This chapter examines one type of stakeholder communication, namely press releases on the subject… read more
1999 Text structure and politeness in French and English corporate brochures Languages in Contrast 2:2, pp. 231–254 | Article
This paper reports on the findings of a contrastive study of argumentative text structure in a corpus of French and English corporate brochures. The texts in these brochures tend to be instances of 'through-argumentation', where a claim is made — this is the 'thesis cited' — and is then argued… read more