Virtual collaborations via video-conferencing applications may enable international groups to develop ideas and explore synergies in creative ways. This article presents a case study that unveils how students in a group involved in a virtual simulation game, in which English as a lingua franca… read more
Following up on recent calls for studies dealing with first-order understandings of face (Arundale 2013; Haugh 2013), this paper presents arguments in favor of an empirical investigation of cultural conceptualizations (Sharifian 2011) underlying these first-order (or emic) models. The arguments… read more
Is it possible to bridge the gap between the predominantly functionalist approaches to culture in pragmatic research, on the one hand, and cognitively based Cultural Linguistics, whose fundamental aim is to look at the conceptual underneath observable and situationally bound discourse, on the… read more
International business negotiations are prone to several difficulties, one of the most fundamental of which being differences in cultural conceptualizations (Sharifian 2011). In order to explore how Brazilians and Germans conceptualize respect in business negotiations, interviews in English with… read more