List of John Benjamins publications for which Hans Hoeken plays a role.
Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS
Edited by Piet Swanepoel and Hans Hoeken
[Not in series, 140] 2008. v, 178 pp.
Subjects Communication Studies | Discourse studies | Pragmatics
Designing pension communication: Lessons from the medical domain. Information Design Journal 26:3, pp. 260–2812021.
Pension participants face complex decisions which require them to choose between multiple alternatives that have different consequences, that vary in likelihood, and that often relate to different values. In the medical domain, ample research has been conducted on how to support patients in making… read more | Article
Educational publishers often make their expository texts more vivid, by making them emotionally interesting, concrete and imagery-provoking, and proximate in a sensory, temporal, or spatial way. Previous studies have found mixed results regarding the effects of vividness on the attractiveness,… read more | Article
Chapter 7. Conventionality in visual metaphor. Visual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–1842018.
The argument from example in health communication: Persuading and enabling patients to live a healthier life. Journal of Argumentation in Context 7:3, pp. 249–2652018.
The argument from example is frequently used in health communication interventions. Some of these arguments are narrative in nature, in the sense that they relate a series of logically related events containing an experiencing agonist. In this article, research on narrative persuasion is discussed… read more | Article
Explicit and implicit messages in telehealth. Healthcare Information, Simlinger, Peter (ed.), pp. 198–2042010.
Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal 16:1, pp. 35–452008.
A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more | Article
1. Optimizing health communication in South Africa: An introduction. Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 1–102008.
7. Cultural differences in the perceptions of fear and efficacy in South Africa. Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 107–1282008.
Recent meta-analyses of HIV/AIDS health communication show that fear appeals have a negative effect on condom use. It has been argued that these negative effects may apply to certain behaviors (condom use) but not to others (e.g., sexual abstinence), and that these negative effects occur for… read more | Article
The influence of exemplars in fear appeals on the perception of self-efficacy and message acceptance. Information Design Journal 13:3, pp. 238–2482005.
Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. Information Design Journal 13:2, pp. 155–1642005.
Studying message features: Problems and opportunities. Information Design Journal 11:2/3, pp. 271–2732003.
Document designers are interested in the way in which message features influence the effectiveness of the message. As a result, they are interested in studies in which the effects of message features on, for instance, the persuasiveness of the message are assessed. O’Keefe (2003) provides a… read more | Subsection
Research on web advertising. Document Design 3:2, pp. 180–1832002.
Culture and choice of arguments. Document Design 3:3, pp. 261–2632002.
8. Convincing citizens: The role of argument quality. Reading and Writing Public Documents, Janssen, Daniël and Rob Neutelings (eds.), pp. 147–1692001.
In a democracy, public acceptance of proposed policies is an important determinant of a successful government. Communication plays an important role in ascertaining public acceptance. The government has to convince the public that the proposed policy in the interest of the individual citizen or of… read more | Chapter
De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties: Spelen Cultuurverschillen een Rol?. Onderzoek ontmoet onderwijs 2, pp. 101–1122001.
Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but not in another culture, is more persuasive in the… read more | Article
Intercultural communication: Cultural differences in the persuasion process. Document Design 1:1, pp. 66–691999.