Hans Hoeken

List of John Benjamins publications for which Hans Hoeken plays a role.

Journal

ISSN 1388-8951 | E-ISSN 1569-9722

Title

Subjects Communication Studies | Discourse studies | Pragmatics

Articles

Strikwerda, Jelle, Bregje Holleman and Hans Hoeken. 2021. Designing pension communication: Lessons from the medical domain. Information Design Journal 26:3, pp. 260–281
Pension participants face complex decisions which require them to choose between multiple alternatives that have different consequences, that vary in likelihood, and that often relate to different values. In the medical domain, ample research has been conducted on how to support patients in making… read more | Article
Sangers, Nina L., Jacqueline Evers-Vermeul, Ted J.M. Sanders and Hans Hoeken. 2020. Vivid elements in Dutch educational texts. Narrative Inquiry 30:1, pp. 185–209
Educational publishers often make their expository texts more vivid, by making them emotionally interesting, concrete and imagery-provoking, and proximate in a sensory, temporal, or spatial way. Previous studies have found mixed results regarding the effects of vividness on the attractiveness,… read more | Article
Hodiamont, Didier, Hans Hoeken and Margot van Mulken. 2018. Chapter 7. Conventionality in visual metaphor. Visual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–184
Chapter
The argument from example is frequently used in health communication interventions. Some of these arguments are narrative in nature, in the sense that they relate a series of logically related events containing an experiencing agonist. In this article, research on narrative persuasion is discussed… read more | Article
Jongenelen, Maaike, Hans Hoeken and Berna Hendriks. 2010. Explicit and implicit messages in telehealth. Healthcare Information, Simlinger, Peter (ed.), pp. 198–204
Article
Enschot, Renske van, Hans Hoeken and Margot van Mulken. 2008. Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal 16:1, pp. 35–45
A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more | Article
Article
Recent meta-analyses of HIV/AIDS health communication show that fear appeals have a negative effect on condom use. It has been argued that these negative effects may apply to certain behaviors (condom use) but not to others (e.g., sexual abstinence), and that these negative effects occur for… read more | Article
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Document designers are interested in the way in which message features influence the effectiveness of the message. As a result, they are interested in studies in which the effects of message features on, for instance, the persuasiveness of the message are assessed. O’Keefe (2003) provides a… read more | Subsection
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Article
Hoeken, Hans. 2002. Research on web advertising. Document Design 3:2, pp. 180–183
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Hoeken, Hans. 2002. Culture and choice of arguments. Document Design 3:3, pp. 261–263
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Hoeken, Hans. 2001. 8. Convincing citizens: The role of argument quality. Reading and Writing Public Documents, Janssen, Daniël and Rob Neutelings (eds.), pp. 147–169
In a democracy, public acceptance of proposed policies is an important determinant of a successful government. Communication plays an important role in ascertaining public acceptance. The government has to convince the public that the proposed policy in the interest of the individual citizen or of… read more | Chapter
Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but not in another culture, is more persuasive in the… read more | Article
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Renkema, Jan, Hans Hoeken and Wilbert Spooren. 1999. Editorial: New Horizons in document design. Document Design 1:1, pp. 1–6
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