Hans Hoeken

Hans Hoeken

is author/editor of the following title:

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Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS
Edited by Piet Swanepoel and Hans Hoeken
[Not in series, 140]  2008.  v, 178 pp.

is editor/board member of the following journal:

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Document Design (DD)

is author of the following articles:

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Sangers, Nina L., Jacqueline Evers-Vermeul, Ted J.M. Sanders and Hans Hoeken. 2020. “Vivid elements in Dutch educational texts”. Narrative Inquiry 30:1, 186–210
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Hoeken, Hans, Anniek Boeijinga and José Sanders. 2018. “The argument from example in health communication”. Journal of Argumentation in Context 7:3, 249–265
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Hodiamont, Didier, Hans Hoeken and Margot van Mulken. 2018. “Chapter 7. Conventionality in visual metaphor”. In Visual Metaphor: Structure and process, 163–184
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van den Brandt, Corine, Núria Domínguez en Hans Hoeken. 2001. “De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties”. In Onderzoek ontmoet onderwijs 2, 101–112
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Jongenelen, Maaike, Hans Hoeken and Berna Hendriks. 2010. “Explicit and implicit messages in telehealth”. In Healthcare Information, 198–204
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Enschot, Renske van, Hans Hoeken and Margot van Mulken. 2008. “Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures”. Information Design Journal 16:1, 35–45
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Hoeken, Hans and Piet Swanepoel. 2008. “1. Optimizing health communication in South Africa: An introduction”. In Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, 1–10
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Jansen, Carel, Hans Hoeken, Dineke Ehlers and Frans van der Slik. 2008. “7. Cultural differences in the perceptions of fear and efficacy in South Africa”. In Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, 107–128
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Hoeken, Hans. 2003. “Studying message features”. Information Design Journal 11:2/3, 271–273
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Hoeken, Hans. 2003. “Means of persuasion: Analogies, rhetorical figures, and stories”. Document Design 4:1, 89–92
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Hoeken, Hans. 2003. “Advertising and the new media: Research watch”. Document Design 4:2, 174–177
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Hoeken, Hans. 2003. “Research watch: Message framing, moods, and emotions”. Document Design 4:3, 269–271
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Hoeken, Hans. 2002. “Research on web advertising”. Document Design 3:2, 180–183
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Hoeken, Hans. 2002. “Culture and choice of arguments”. Document Design 3:3, 261–263
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Hoeken, Hans. 2001. “8. Convincing citizens”. In Reading and Writing Public Documents, 147–169
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Hoeken, Hans. 1999. “The influence of advertising on buying and experiencing products”. Document Design 1:2, 137–140
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Hoeken, Hans. 1999. “The use of visual and verbal rhetorical figures in advertising”. Document Design 1:3, 225–227
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Hoeken, Hans. 1999. “Intercultural communication”. Document Design 1:1, 66–69
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Renkema, Jan, Hans Hoeken and Wilbert Spooren. 1999. “Editorial”. Document Design 1:1, 1–6
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