Hans Hoeken

Hans Hoeken

is author/editor of the following title:

is editor/board member of the following journal:

is author of the following articles:

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Sangers, Nina L., Jacqueline Evers-Vermeul, Ted J.M. Sanders and Hans Hoeken. 2020. “Vivid elements in Dutch educational texts”. Narrative Inquiry  30:1, 185–209
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Hoeken, Hans, Anniek Boeijinga and José Sanders. 2018. “The argument from example in health communication”. Journal of Argumentation in Context  7:3, 249–265
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Hodiamont, Didier, Hans Hoeken and Margot van Mulken. 2018. “Chapter 7. Conventionality in visual metaphor”. In Visual Metaphor: Structure and process, 163–184
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Jongenelen, Maaike, Hans Hoeken and Berna Hendriks. 2010. “Explicit and implicit messages in telehealth”. In Healthcare Information, 198–204
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Hoeken, Hans and Dymphie Geurts. 2005. “The influence of exemplars in fear appeals on the perception of self-efficacy and message acceptance”. Information Design Journal  13:3, 238–248
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Mulken, Margot van, Renske van Enschot and Hans Hoeken. 2005. “Levels of implicitness in magazine advertisements”. Information Design Journal  13:2, 155–164
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Hoeken, Hans. 2003. “Means of persuasion: Analogies, rhetorical figures, and stories”. Document Design  4:1, 89–92
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Hoeken, Hans. 2003. “Advertising and the new media: Research watch”. Document Design  4:2, 174–177
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Hoeken, Hans. 2003. “Research watch: Message framing, moods, and emotions”. Document Design  4:3, 269–271
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Hoeken, Hans. 2002. “Culture and choice of arguments”. Document Design  3:3, 261–263
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Hoeken, Hans. 2002. “Research on web advertising”. Document Design  3:2, 180–183
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Renkema, Jan, Hans Hoeken and Wilbert Spooren. 1999. “Editorial”. Document Design  1:1, 1–6