Performing Metaphoric Creativity across Modes and Contexts
Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
[Figurative Thought and Language, 7] 2020. xi, 346 pp.
Blanca Kraljevic Mujic
List of John Benjamins publications for which Blanca Kraljevic Mujic plays a role.
Titles
Subjects Communication Studies | Discourse studies | Pragmatics
Metaphorical creativity across modes
Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
Special issue of Metaphor and the Social World 3:2 (2013) v, 137 pp.
Subjects Cognition and language | Cognitive linguistics | Discourse studies | Pragmatics
Articles
2016 Multimodal metaphor, narrativity and creativity in TV cosmetics ads Exploring Discourse Strategies in Social and Cognitive Interaction: Multimodal and cross-linguistic perspectives, Romano, Manuela and Maria Dolores Porto (eds.), pp. 137–158 | Article
The present article explores the interaction between multimodality and narrativity as a discourse strategy which promotes creativity as a socio-cognitive process in British TV cosmetics ads. Multimodal TV ads narratives are structured visually and aurally by means of the extended metaphors light is… read more
2013 Special issue on metaphorical creativity across modes Metaphorical creativity across modes, Hidalgo-Downing, Laura and Blanca Kraljevic Mujic (eds.), pp. 133–139 | Article
2013 Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 157–181 | Article
In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to… read more
2013 Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time Metaphorical creativity across modes, Hidalgo-Downing, Laura and Blanca Kraljevic Mujic (eds.), pp. 199–219 | Article
In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses… read more
2011 Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse Metaphor and metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 153–178 | Article
In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to… read more