Strategic Communication: Beyond nation cultural adaption, images and identity
Edited by Hassan Abu Bakar and Bahtiar Bin Mohamad
Special issue of Journal of Asian Pacific Communication 28:1 (2018) v, 194 pp.
Hassan Abu Bakar
List of John Benjamins publications for which Hassan Abu Bakar plays a role.
Title
Subjects Afro-Asiatic languages | Altaic languages | Communication Studies
Article
2018 Advertising appeals and Malaysian culture norms: Scale content validation Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 61–82 | Article
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines… read more