Jasper Zhao Zhen Wu
List of John Benjamins publications for which Jasper Zhao Zhen Wu plays a role.
Article
2023 “Money can buy health”: Risk and protection in Hong Kong’s COVID-19 advertisement-scape The interpersonal functions of public signs during the Covid-19 pandemic, Ogiermann, Eva (ed.), pp. 257–280 | Article
Drawing on the notion of affect, this paper offers a multimodal critical discourse analysis of health-related product advertising in Hong Kong during the early months of the COVID-19 pandemic. Advertisements were collected in the city’s space of commute. We examine the construal of risk and… read more