List of John Benjamins publications for which Gregory Kohler plays a role.
Narrating “Made in Italy”: Brand and responsibility in Italian corporations Narrative Inquiry 27:1, pp. 187–2072017
In this article, we examine how executives in Italian family-owned firms use their corporations’ histories to associate particular moral discourses of cultural values, responsibility, and authenticity with the “Made in Italy” brand. These links render Made in Italy a national brand – a brand… read more | Article