Gregory Kohler

List of John Benjamins publications for which Gregory Kohler plays a role.

Article

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Kohler, Gregory and Sabina M. Perrino 2017 Narrating “Made in Italy”: Brand and responsibility in Italian corporations Narrative Inquiry 27:1, pp. 187–207 | Article
In this article, we examine how executives in Italian family-owned firms use their corporations’ histories to associate particular moral discourses of cultural values, responsibility, and authenticity with the “Made in Italy” brand. These links render Made in Italy a national brand – a brand… read more