Said Nazari

List of John Benjamins publications for which Said Nazari plays a role.

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Jalilifar, Alireza, Soheil Saidian and Said Nazari 2021 “Boom! You bought them.”: A metalinguistic analysis of Apple infomercials based on Aristotle’s modes of persuasion Pragmatics and Society 12:4, pp. 567–590 | Article
A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through… read more