María Pérez Blanco
List of John Benjamins publications for which María Pérez Blanco plays a role.
Engaging with customer’s emotions: A case study in English-Spanish online food advertising. Languages in Contrast 22:1, pp. 43–762022.
Informational-persuasive discourse may be encoded in promotional strategies through which a given product is described in a positive way to persuade potential customers. For this, evaluation may appeal to reason or may tickle emotions (Cook, 2001). This study compares the way in which advertising… read more | Article
Chapter 6. Developing a corpus-informed tool for Spanish professionals writing specialised texts in English. Corpora in Translation and Contrastive Research in the Digital Age: Recent advances and explorations, Lavid-López, Julia, Carmen Maíz-Arévalo and Juan Rafael Zamorano-Mansilla (eds.), pp. 147–1732021.
This chapter describes the development and use of Promociona-TÉ, a tool for Spanish professionals who need to write herbal tea promotional texts (HTPTs) in English. The tool was developed from a comparable-corpus approach, given the absence of parallel corpora for under-researched domains (Skadiņa… read more | Chapter
The discourse functions of certainly and its Spanish counterparts in journalistic opinion discourse. Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics 31:2, pp. 520–5492018.
This paper explores the discourse functions of certainly and its Spanish equivalents in the genre of newspaper opinion discourse. Certainty markers seem to have a presence intrinsic to the opinion genre and, therefore, are expected to “exhibit a certain uniformity across languages” (Dafouz, 2008, p. read more | Article
The construction of attitudinal stance: A corpus-based contrastive study of negative evaluative adjectives in English and Spanish opinion discourse. Languages in Contrast 16:1, pp. 31–532016.
This paper is a corpus-based contrastive study of the realization of negative attitudinal stance in English and Spanish discourse through the use of evaluative adjectives. The main aim of the study is to analyse and compare the grammatical patterns in which negative evaluative adjectives occur in… read more | Article