Chengyu Liu

List of John Benjamins publications for which Chengyu Liu plays a role.

Article

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Dai, Fengju and Chengyu Liu 2024 Presence-prominence effect in multimodal eco-discourse: Taking ecological public service advertisement as an example Journal of Argumentation in Context 13:3, pp. 428–453 | Article
The insufficient ecological awareness among the public is widely acknowledged as the fundamental cause of ecological crises. To address this issue, the present study incorporates the rhetorical concept of presence with the social psychological notion of prominence effect. The aim is to explore… read more