Mihailo Antović
List of John Benjamins publications for which Mihailo Antović plays a role.
Article
2018. Chapter 13. Persuasion in musical multimedia: A conceptual blending theory approach. Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 303–328
I use the Conceptual Blending Theory to discuss the application of familiar music themes in unexpected contexts, where the music assists the image and text in swaying viewers’ opinion. A new interpretation emerges in such examples after two-tier conceptual blending. The musical themes initially… read more | Chapter