Personalization has become a central feature of political communication. Politicians appear on late-night talk shows, smile from billboards, and post family photos on social media – placing themselves at the heart of public discourse. As individual personalities take center stage, abstract… read more
In political journalism, capital cities often represent administrations through the capital for government metonymy. This metonymy is more prominent for countries seen as allies or threats, and less for neutral governments. However, it remains unclear whether the capital for government metonymy… read more
Research indicates that the capital for government metonymy appears more frequently in news articles published at weekends as compared to weekdays. This is attributed to the time is space conceptual metaphor: journalists approach the events they report on more holistically towards the end of the… read more
When it comes to onomatopoeia, it is often claimed that such words are the epitome of sound symbolism, as the link between form and meaning is felt to be “natural”. Yet, this is quite far from the case: onomatopoeic words do need to conform to the phonological and morphological restrictions of a… read more
This paper presents a case study of Hungarian Prime Minister Viktor Orbán’s delegitimisation discourse on the European Union in the context of the Covid-19 pandemic. We focused on how the EU and its member states were depicted metaphorically in PM Orbán’s weekly radio interviews. Relying on the… read more
