Rui Shi

List of John Benjamins publications for which Rui Shi plays a role.

Article

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Shi, Rui and Michael David Hazen 2012 Applying the extended parallel process model to examine posters in the 2008 Chinese Annual Anti-Drug Campaign Journal of Asian Pacific Communication 22:1, pp. 60–77 | Article
The present study sought to examine the content structure of the contemporary anti-drug campaign posters in China through the lens of the Extended Parallel Process Model. Four major factors of the EPPM (severity, susceptibility, response efficacy, and self-efficacy) served as the main coding… read more