Oliver Carreira
List of John Benjamins publications for which Oliver Carreira plays a role.
Article
2022 Is transcreation a service or a strategy? A social study into the perceptions of language professionals Babel 68:4, pp. 498–516 | Article
Transcreation is a practice with a status that has to date not been consolidated in the field of Translation Studies. While some authors consider that the term brings little value to the discipline (Bernal Merino 2006; Gambier and Munday 2014), others define transcreation as a service involving… read more