Argumentation and Meaning: Semantic and pragmatic reflexions
Edited by Steve Oswald, Sara Greco, Johanna Miecznikowski, Chiara Pollaroli and Andrea Rocci
Special issue of Journal of Argumentation in Context 9:1 (2020) v, 166 pp.
Chiara Pollaroli
List of John Benjamins publications for which Chiara Pollaroli plays a role.
Title
Subjects Communication Studies | Discourse studies | Pragmatics
2020 Argumentation and meaning Argumentation and Meaning: Semantic and pragmatic reflexions, Oswald, Steve, Sara Greco, Johanna Miecznikowski, Chiara Pollaroli and Andrea Rocci (eds.), pp. 1–18 | Article
This special issue aims to explore the semantic and pragmatic dimensions of meaning in terms of their significance and relevance in the study of argumentation. Accordingly, the contributors to the project, who have all presented their work during the 2nd Argumentation and Language conference,… read more
2017 Chapter 7. Seeing the untold: Multimodal argumentation in movie trailers Multimodal Argumentation and Rhetoric in Media Genres, Tseronis, Assimakis and Charles Forceville (eds.), pp. 189–216 | Chapter
This chapter considers movie trailers as a specific type of multimodal argumentative discourse and asks for their rhetorical and promotional structure. By applying a formal-logical as well as an argumentative perspective combining Pragma-Dialectics and the Argumentum Model of Topics, it aims at a… read more
2016 Blending metaphors and arguments in advertising Metaphor and Communication, Gola, Elisabetta and Francesca Ervas (eds.), pp. 217–234 | Article
The present chapter aims at outlining a framework of analysis that allows us to
identify the central factors of advertising messages, in particular the arguments
that addressers want to provide to addressees in order to convince them about
the worth of the advertised product. Through the analysis… read more
2015 The argumentative relevance of pictorial and multimodal metaphor in advertising Journal of Argumentation in Context 4:2, pp. 158–199 | Article
In this article we present an exploratory investigation of pictorial and multimodal metaphors appearing in print product advertisements; the aim is to ascertain their relevance for the arguments that the ads put forth. Departing from the working hypotheses that advertising is an argumentative… read more