Zhang Chuanrui
List of John Benjamins publications for which Zhang Chuanrui plays a role.
Articles
2022. Speech corpus–based study on the speakability in translation of Chinese classical operas. Babel 68:6, pp. 913–934
Speakability in drama involves the level of ease with which an individual can coordinate the pronunciation, singing, and emotion of a text. In translations of classical Chinese operas, reproducing the speakability of the original can determine the success of the stage performance of the opera.… read more | Article
2017. Argument by multimodal metaphor as strategic maneuvering in video advertising: The case of the Lin Dan Commercial . Argumentative Discourse in Contemporary China: A pragma-dialectical perspective, Wu, Peng and Xu Cihua (eds.), pp. 359–380
The present study analyzes the strategic maneuvering in the Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with the help of pragma-dialectics and conceptual metaphor theory. In order to evaluate the LDC’s reasonableness and effectiveness, this… read more | Article
2014. Corpus stylistics of drama in drama translation studies: (Im)politeness in two Chinese versions of Miller’s Death of a Salesman. Babel 60:4, pp. 425–444
Drama translation studies used to be the most neglected area in translation studies due to its prescriptive approaches and reductionist illusion of polarization of performability and readability. Corpus stylistics of drama, with the aid of computer technology as well as the understanding of the… read more | Article