Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture, 79] 2018. vi, 334 pp.
Jana Pelclová
List of John Benjamins publications for which Jana Pelclová plays a role.
Title
Subjects Communication Studies | Discourse studies | Pragmatics
2020 “Meaning you have been known to act rashly”: How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series Manners, Norms and Transgressions in the History of English: Literary and linguistic approaches, Jucker, Andreas H. and Irma Taavitsainen (eds.), pp. 271–293 | Chapter
Molly Weasley, a mother character in J. K. Rowling’s Harry Potter series, represents a moral authority whose system of moral values and principles that governs her family is also recognised and highly appreciated by other characters in the books and by the readers. However, even Molly Weasley… read more
2018 Chapter 12. Iconicity in independent noun phrases in print advertising: A multimodal perspective Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 281–302 | Chapter
This chapter studies the interplay of multimodal iconic signs that construct the meaning of independent noun phrases in advertisements promoting food products. The methodology consists in approaching the diagrammatic iconicity found in language through the perspective of Kress and van Leeuwen’s… read more
2018 Persuasion across times, domains and modalities: Theoretical considerations and emerging themes Persuasion in Public Discourse: Cognitive and functional perspectives, Pelclová, Jana and Wei-lun Lu (eds.), pp. 1–18 | Chapter