Chelsea Harfield
List of John Benjamins publications for which Chelsea Harfield plays a role.
Article
2022 What drives emotion and physiological arousal in adverts? The critical role of figurative operations Figurativity and Human Ecology, Bagasheva, Alexandra, Bozhil Hristov and Nelly Tincheva (eds.), pp. 181–205 | Chapter
The inclusion of figurative operations in marketing videos has the potential to improve the effectiveness of marketing campaigns due to their reported ability to trigger emotional responses, thus making the campaigns resonate more strongly with the viewer. This study explored the relationship… read more