Lorena Pérez-Hernández

List of John Benjamins publications for which Lorena Pérez-Hernández plays a role.

Online Resource

Book series

Yearbook

Journal

Titles

Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications

Edited by Francisco Gonzálvez-García, María Sandra Peña-Cervel and Lorena Pérez-Hernández

[Benjamins Current Topics, 56] 2013. vi, 318 pp.
Subjects Cognition and language | Cognitive linguistics | Discourse studies | Pragmatics | Semantics

Metaphor and metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications

Edited by Francisco Gonzálvez-García, María Sandra Peña-Cervel and Lorena Pérez-Hernández

Special issue of Review of Cognitive Linguistics 9:1 (2011) iv, 339 pp.
Subjects Cognition and language | Cognitive linguistics
Studies on speech acts represent an extensive, multidisciplinary area of research, encompassing diverse theoretical approaches such as those stemming from pragmatic, conversational, discourse, cognitive, constructional, and functional perspectives. Altogether, these theories offer an eloquent… read more
This paper investigates the use of hashtags in the building of brand narratives (i.e. the open-ended, unfolding and participative depiction of a company’s core ideology and beliefs). A collection of over 700 hashtags involved in the creation of the advertising narratives of the four leading soft… read more
Increasingly global markets impose strains on the branding industry for the design of trademarks with a worldwide appeal. This paper explores the potential benefits of the exploitation of embodied schemata for this purpose. A corpus of international automobile brands is analyzed in search of the… read more
Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández 2013 Introduction to the VolumeMetaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 1–10 | Article
Increasingly global markets impose strains on the branding industry for the design of trademarks with a worldwide appeal. This paper explores the potential benefits of the exploitation of embodied schemata for this purpose. A corpus of international automobile brands is analyzed in search of the… read more
Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández 2011 Introduction to the Special Thematic VolumeMetaphor and metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 1–10 | Article
Ruiz de Mendoza Ibáñez, Francisco José and Lorena Pérez-Hernández 2003 Cognitive operations and pragmatic implicationMetonymy and Pragmatic Inferencing, Panther, Klaus-Uwe and Linda L. Thornburg (eds.), pp. 23–49 | Article