Syed Hassan Raza
List of John Benjamins publications for which Syed Hassan Raza plays a role.
Article
2018 Advertising appeals and Malaysian culture norms: Scale content validation Strategic Communication: Beyond nation cultural adaption, images and identity, Abu Bakar, Hassan and Bahtiar Bin Mohamad (eds.), pp. 61–82 | Article
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines… read more