Paul Looijmans

List of John Benjamins publications for which Paul Looijmans plays a role.

Article

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Looijmans, Paul 1984 Externe Communicatie Als Onderdeel Van Het Ondernemingsbeleid Taal en beroep, pp. 125–130 | Article
An analysis of Shell's 'public image' shows that this company (a) controls most of the factors which determine this image, and (b) invests much time, money and energy in influencing those factors which are beyond direct control. Creating and maintaining a positive public image seems to outweigh… read more