Line Brandt
List of John Benjamins publications for which Line Brandt plays a role.
Articles
2016 “Say hello to this ad”: The persuasive rhetoric of fictive interaction in marketing The Conversation Frame: Forms and functions of fictive interaction, Pascual, Esther and Sergeiy Sandler (eds.), pp. 303–322 | Article
This chapter deals with strategically motivated discourse to show the fundamental role of the conversation frame in language for specific purposes. We focus on imagined speech acts in which advertised products and/or the “problems” they tackle are fictively addressed through non-genuine yes-no… read more
2008 A Semiotic Approach to Fictive Interaction as a Representational Strategy in Communicative Meaning Construction Mental Spaces in Discourse and Interaction, Oakley, Todd and Anders Hougaard (eds.), pp. 109–148 | Article
2005 Making sense of a blend: A cognitive-semiotic approach to metaphor Annual Review of Cognitive Linguistics: Volume 3, Ruiz de Mendoza Ibáñez, Francisco José (ed.), pp. 216–249 | Article
In this paper we propose an analysis of the metaphor “This surgeon is a butcher!” discussed in Grady, Oakley & Coulson (1999), introducing it into a mental space framework derived from conceptual metaphor theory (CMT), blending theory (BT) and cognitive semiotics. The method of analysis is to work… read more