Margot van Mulken

List of John Benjamins publications for which Margot van Mulken plays a role.

Titles

Studies in Stemmatology II

Edited by Pieter van Reenen, August den Hollander and Margot van Mulken

[Not in series, 125] 2004. xii, 312 pp.
Subjects Historical linguistics | Medieval literature & literary studies

Studies in Stemmatology

Edited by Pieter van Reenen and Margot van Mulken

[Not in series, 79] 1996. xvi, 311 pp.
Subjects Historical linguistics | Medieval literature & literary studies

Articles

Hodiamont, Didier, Hans Hoeken and Margot van Mulken 2018 Chapter 7. Conventionality in visual metaphorVisual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–184
Chapter
Liebrecht, Christine, Lettica Hustinx, Margot van Mulken and Peter Jan Schellens 2018 Two dimensions of language intensity in evaluative discourse: Contextuality and semantic richnessThe Construction of Discourse as Verbal Interaction, Gómez González, María de los Ángeles and J. Lachlan Mackenzie (eds.), pp. 273–296
Language intensity has been investigated within several disciplines, such as linguistics, stylistics and social psychology, and from several approaches. As a result, a wide range of intensifying elements and effects have been identified. In this chapter, we demonstrate on the basis of a qualitative… read more | Chapter
Mulken, Margot van and Rob Le Pair 2012 Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countriesMetaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–194
The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more | Chapter
Article
Article
In this research, we investigated the influence of co-text (the text of which an utterance is part of) on the processing of ironic evaluations. In an experiment, we adapted and manipulated fragments from film, book and music reviews. Participants randomly read versions with either two ironie… read more | Article
Enschot, Renske van, Hans Hoeken and Margot van Mulken 2008 Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figuresInformation Design Journal 16:1, pp. 35–45
A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more | Article
Article
Review
Mulken, Margot van 2004 The manuscript tradition of the Cligés of Chrétien de Troyes: A stemmatological approachStudies in Stemmatology II, Reenen, Pieter van, August den Hollander and Margot van Mulken (eds.), pp. 113 ff.
Article
Article
Reenen, Pieter van and Margot van Mulken 1996 PrologueStudies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. vii ff.
Miscellaneous
Wattel, Evert and Margot van Mulken 1996 Shock Waves in Text TraditionsStudies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 105 ff.
Article
Wattel, Evert and Margot van Mulken 1996 Weighted Formal Support of a PedigreeStudies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 135 ff.
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