Studies in Stemmatology II
Edited by Pieter van Reenen, August den Hollander and Margot van Mulken
[Not in series, 125] 2004. xii, 312 pp.
Margot van Mulken
List of John Benjamins publications for which Margot van Mulken plays a role.
Titles
Subjects Historical linguistics | Medieval literature & literary studies
Studies in Stemmatology
Edited by Pieter van Reenen and Margot van Mulken
[Not in series, 79] 1996. xvi, 311 pp.
Subjects Historical linguistics | Medieval literature & literary studies
2018 Chapter 7. Conventionality in visual metaphor Visual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–184 | Chapter
2018 Two dimensions of language intensity in evaluative discourse: Contextuality and semantic richness The Construction of Discourse as Verbal Interaction, Gómez González, María de los Ángeles and J. Lachlan Mackenzie (eds.), pp. 273–296 | Chapter
Language intensity has been investigated within several disciplines, such as linguistics, stylistics and social psychology, and from several approaches. As a result, a wide range of intensifying elements and effects have been identified. In this chapter, we demonstrate on the basis of a qualitative… read more
2012 Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries Metaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–194 | Chapter
The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more
2010 Lees Niet Verder! Ga Iets Nuttigs Doen: De verwerking van Meerdere Ironische Uitingen in Dezelfde Tekst Toegepaste Taalwetenschap in Artikelen 83, pp. 9–18 | Article
In this research, we investigated the influence of co-text (the text of which an utterance is part of) on the processing of ironic evaluations. In an experiment, we adapted and manipulated fragments from film, book and music reviews. Participants randomly read versions with either two ironie… read more
2008 Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures Information Design Journal 16:1, pp. 35–45 | Article
A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more
2004 The manuscript tradition of the Cligés of Chrétien de Troyes: A stemmatological approach Studies in Stemmatology II, Reenen, Pieter van, August den Hollander and Margot van Mulken (eds.), pp. 113–126 | Article
2003 Analyzing rhetorical devices in print advertisements Document Design 4:2, pp. 114–128 | Article
1996 Prologue Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. vii–xvi | Miscellaneous
1996 Shock Waves in Text Traditions Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 105–122 | Article
1996 Weighted Formal Support of a Pedigree Studies in Stemmatology, Reenen, Pieter van and Margot van Mulken (eds.), pp. 135–168 | Article