The paper focuses on identity construction on the Facebook profiles of medical professionals. Drawing on existing conceptualisations of identity and proximity, the study explores how five Polish medical experts construct their social identity and create affinity spaces in their interaction with… read more
The study concerns complaint management on Polish brand profiles on Twitter. The aim was to investigate selected language properties of corporate tweets and trace potential changes in the interactional patterns on the profiles occurring between 2015 and 2017. The study focuses on the structure… read more
The study investigates the strategies used by English and Polish companies in the process of handling customer complaints on Twitter. Since English and Polish are recognized as representatives of negative and positive politeness cultures, respectively, the analysis was to examine if there are… read more