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Stibbe (2016), undertook a critical analysis of the discourses of Shell Oil Company
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The emphasis in Part II is on the exploration of potential fissures in the discourses across difference, and the possible common
grounds upon which to design alternative discourses that are empathetic, comprehensible and legitimate to a coalition of social
forces. Practically, Part II finds that the two groups use similar discourse strategies, such as salience and framing, but with
different orientations. Methodologically, Part II argues that corpus-aided comparative discourse analysis, with a focus on
discourse semantics, will facilitate the identification of ‘greenwashing’ strategies that strengthen and stabilize current
hegemonic social order. This part also points to avenues of alternative discourses which exploit the inherent contradictions or
fissures within that hegemonic order. Theoretically, the paper suggests that within an enhanced Positive Discourse Analysis
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hybrid, counter-hegemonic discourse that maximizes its potential for uptake, while it destabilizes the prevailing discourses at
precisely the fissure points identified.
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Cited by (4)
Cited by 4 other publications
Wang, Jiayu & Jinyan Liu
2024. The visual stories in addressing climate change that a petroleum business tells and lives by: A multimodal critical ecolinguistic perspective. Energy Research & Social Science 111 ► pp. 103483 ff.
Li, Zhaoxia
2023. Exploring Significance of SPOC: A Path to Modernization of Music Cloud Computing. ICST Transactions on Scalable Information Systems
Hampton, Jessica
2022. Telling stories of the local natural world: A path of reconnection with language and place in the Emilian context. Journal of World Languages 8:2 ► pp. 409 ff.
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