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Article published In:
Polymedia in Interaction
Edited by Jannis Androutsopoulos
[Pragmatics and Society 12:5] 2021
► pp. 805–827

‘I’m not a tech person’

Negotiation of academic personas in polymedia environments

| The Chinese University of Hong Kong
| Hong Kong Metropolitan University

This study contributes to existing research on polymedia by probing into what we call academic polymedia, investigating the constant availability of interpersonal, professional, and social media for constructing scholarly personas. Drawing on the technobiographical narratives of a group of Hong Kong bilingual academics, we analyze academics’ perceptions of their media choices as situated in their professional polymedia environments. In particular, we examine how choices between public and private media shape academic persona development, and the way polymedia engagement impacts the participants’ language choice for academic purposes. This study sheds light on existing research on workplace discourse and identity in sociolinguistics by offering a polymedia dimension that draws on people’s media ideology in developing their professional identities.

Keywords: academic polymedia, digital scholarship, technobiographies, academic personas, language choice
Article outline
  • 1.Introduction
  • 2.Academic polymedia and personas
    • 2.1Digital academic personas and the scholarly public
  • 3.Data and methods
    • 3.1Context and participants
    • 3.2Technobiographical interviews
    • 3.3Coding and analyzing categories of academic persona
  • 4.Academic polymedia: An overview
  • 5.Academic personas and the construction of polymedia environments
  • 6.Boundary-crossing and language choice in academic polymedia
  • 7.Conclusion
  • Acknowledgements
  • References
Published online: 7 February 2022
DOI logo
https://doi.org/10.1075/ps.20049.lee
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