Recent research has established that Japanese political oratory and audience behaviour (Bull & Feldman 2011; Feldman & Bull 2012) are fundamentally different to those found in British political speeches (Heritage & Greatbatch 1986). To further develop these cross-cultural analyses of political rhetoric, speaker-audience interaction was analysed in ten speeches by the two second-round candidates in the 2012 French presidential elections (François Hollande; Nicolas Sarkozy). Analogous to British speeches, French speeches were characterised by “implicit” affiliative response invitations and asynchronous speaker-audience interaction, in contrast to Japanese “explicit” invitations and synchrony. These results were interpreted in terms of Hofstede’s (2001) individualism-collectivism cultural dimensions. Dissimilarities in audience responses between the two candidates were also identified and discussed. The analysis of cross-cultural differences continues to reveal the intricate differences between societies, and ensures academic understanding on rhetoric is not boxed into crude universal rules.
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Cited by 2 other publications
Bull, Peter & Maurice Waddle
2021. Speaker-audience intercommunication in political speeches: A contrast of cultures. Journal of Pragmatics 186 ► pp. 167 ff.
This list is based on CrossRef data as of 17 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.