Regular articles
Conceptual metaphors and performativity in the Sunshine Policy
This paper explores the roles of the cognitive mechanisms of conceptual metaphor and performativity in political
policy by conducting a case study on the South Korean government’s Sunshine Policy toward North Korea from 1998 to 2008. This
study contends that the policy is metaphorically motivated by an Aesop’s fable, The sun and the wind, a narrative
whose entailments have significant implications for the policy. It also systematically accounts for the policy’s performative
characteristic, focusing on the fact that the policy makers intended to map the causal relationship of the narrative onto a
real-world relationship, even though the real-world causal relationship must be based on the unknown result of the policy. Lastly,
this paper discusses theoretical implications of the performativity entangled with the conceptual metaphors in the policy; the
real-world concept is usually what limits the mapping possibilities, but in this case, the narrative structure of the fable
determines the construal.
Article outline
- 1.Introduction
- 2.Background
- 2.1The Sunshine Policy
- 2.2Theoretical frameworks: Conceptual metaphors and performativity
- 3.Conceptual metaphors underlying the Sunshine Policy
- 3.1Metaphors in focus
- 3.2Different conceptualizations in the attested discourse dataset
- 4.Performativity in policy
- 5.Conclusion
- Acknowledgements
- Notes
-
References