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Article published In:
Review of Cognitive Linguistics
Vol. 18:2 (2020) ► pp.428–457

What’s in a villain’s name?

Sound symbolic values of voiced obstruents and bilabial consonants

| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Meikai University
| Keio Institute of Cultural and Linguistic Studies
This paper reports two case studies of sound symbolism using the naturalistic name corpora of characters from Disney and Pokémon. Building upon previous studies of sound symbolism, we tested two hypotheses: (1) voiced obstruents, which are generally associated with negative images, are favored in villainous characters’ names, while (2) bilabial consonants, which are symbolically associated with cuteness, are disfavored in such names. The results show that these tendencies hold in our corpora, suggesting that a concept that is as complex as “villain” can be signaled via sound symbolism. Theoretical implications for cognitive linguistics based on our results are discussed.
Keywords: sound symbolism, evil/good, naming, obstruents, bilabials
Article outline
  • 1.Introduction
    • 1.1Theoretical background
  • 2.Sound symbolism in proper names
    • 2.1The current study
  • 3.Names of villainous Disney characters
    • 3.1Method
    • 3.2Results
  • 4.Names of villainous Pokémon characters
    • 4.1Method
    • 4.2Results
  • 5.General discussion and conclusions
  • Notes
  • References
  • Tools and Corpus (on the Web)
Published online: 4 December 2020
DOI logo
https://doi.org/10.1075/rcl.00066.uno
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