Article published in:
Review of Cognitive Linguistics
Vol. 18:2 (2020) ► pp. 428–457

What’s in a villain’s name?

Sound symbolic values of voiced obstruents and bilabial consonants

| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Tokyo University of Agriculture and Technology
| Meikai University
| Keio Institute of Cultural and Linguistic Studies
This paper reports two case studies of sound symbolism using the naturalistic name corpora of characters from Disney and Pokémon. Building upon previous studies of sound symbolism, we tested two hypotheses: (1) voiced obstruents, which are generally associated with negative images, are favored in villainous characters’ names, while (2) bilabial consonants, which are symbolically associated with cuteness, are disfavored in such names. The results show that these tendencies hold in our corpora, suggesting that a concept that is as complex as “villain” can be signaled via sound symbolism. Theoretical implications for cognitive linguistics based on our results are discussed.
Keywords: sound symbolism, evil/good, naming, obstruents, bilabials
Published online: 04 December 2020
https://doi.org/10.1075/rcl.00066.uno
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Tools and Corpus (on the Web)

The Disney Wiki: Characters from Theatrical Animated Features
http://​disney​.wikia​.com​/wiki​/Characters​_from​_theatrical​_animated​_feature (accessed 2018/01/10).
The Disney Wiki: List of Disney Villains
http://​disney​.wikia​.com​/wiki​/List​_of​_Disney​_villains (accessed 2018/01/10).
Cited by

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Kawahara, Shigeto & Canaan Breiss
2021. Exploring the nature of cumulativity in sound symbolism: Experimental studies of Pokémonastics with English speakers. Laboratory Phonology: Journal of the Association for Laboratory Phonology 12:1 Crossref logo
Kawahara, Shigeto & Gakuji Kumagai
2021. What voiced obstruents symbolically represent in Japanese: evidence from the Pokémon universe. Journal of Japanese Linguistics 37:1 ► pp. 3 ff. Crossref logo
Kawahara, Shigeto & Jeff Moore
2021. How to express evolution in English Pokémon names. Linguistics 0:0 Crossref logo

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