Chapter 3
Surveys and interviews
Surveys and interviews have been used in CTIS both as standalone methods as
well as in the context of mixed-, multi-methods or triangulation settings. Surveys and
interviews have key similarities: both ask questions and use the responses as research
data. This chapter outlines how these methods are designed and implemented in CTIS
projects, covering aspects such as the instruments, modes of administration, selecting
and motivating participants, as well as anonymity and confidentiality. Surveys and
interviews can be administered in diverse ways, including online, face-to-face, or via
telephone. Both methods have their advantages and disadvantages which will be outlined
in this chapter.
Article outline
- 1.The methods, and key concepts
- 1.1Ethical considerations for surveys and interviews
- 2.Conceptual aspects
- 2.1Sampling/Selecting participants
- 2.2Motivating participants
- 2.3Types of questionnaires for CTIS
- 2.4Survey modes
- 2.5Interview modes
- 3.Implementations
- 3.1Surveys and questionnaires
- 3.1.1Questionnaire design
- 3.1.2Answer scales
- 3.1.3Pretesting
- 3.2Interviews
- 3.2.1Topics
- 3.2.2Designing and conducting an interview
- 4.Closing remarks
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Acknowledgements
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Notes
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Further readings on surveys and questionnaires
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Further readings on interviews
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References
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