Chapter 4
Multimodality
A systemic-functional semiotic perspective
Multimodality examines how language and other
resources (e.g., images and gestures) are integrated to make
meaning for communication. This chapter aims to introduce two
approaches to multimodality from a systemic-functional semiotic
perspective, namely social semiotics and systemic functional
multimodal discourse analysis (SF-MDA), and discuss their
applications in applied linguistics. Specifically, this chapter
begins with an overview of the theoretical underpinnings of the
two approaches, focusing on their shared functionalist origins
and the origin’s theoretical and methodological implications.
Next, the chapter discusses the affordance of social semiotics
and SF-MDA and highlights data collection procedures and
analytical processes in applied linguistic studies informed by
the two approaches. Finally, critiques of the two approaches are
addressed with multimodal research facilitated by eye-tracking
technology.
Article outline
- 1.Introduction
- 2.Theoretical foundations
- 2.1Multimodality as a functionalist social semiotic
inquiry
- 2.2Social semiotics and systemic functional multimodal
discourse analysis (SF-MDA)
- 3.Methodological orientation
- 3.1Principles and affordances
- 3.2Types of research questions addressed by social semiotics
and SF-MDA
- 3.3Procedures of data collection and analysis
- 3.3.1Data collection
- 3.3.2Data analysis
- 3.4Research ethics
- 4.Systemic-functional semiotics: Critiques and responses
- 5.Conclusions
-
References