Article published in:Language Variation - European Perspectives V: Selected papers from the Seventh International Conference on Language Variation in Europe (ICLaVE 7), Trondheim, June 2013
Edited by Eivind Torgersen, Stian Hårstad, Brit Mæhlum and Unn Røyneland
[Studies in Language Variation 17] 2015
► pp. 211–224
Pro-dialect practices and linguistic commodification in rural Valdres, Norway
This chapter critically examines contemporary meanings and uses of dialect in local economic and cultural development projects in rural Valdres, Norway. A variety of pro-dialect practices offer overt support for local linguistic and cultural revitalization and have contributed to the revalorization of Valdresmål. Attesting to its popularity and sociocultural value, the local dialect is increasingly featured in public marketing campaigns and other advertising contexts, which use and circulate a relatively small number of dialect forms. As the dialect becomes increasingly commodified, new definitions and forms of Valdresmål appear to be emerging that are distinct from, and may ultimately threaten, the “traditional” Valdres dialect.
Published online: 09 April 2015
Irvine, Judith T., and Susan Gal
Jahr, Ernst Håkon, and Karol Janicki
Kvåle, Karen Marie
1999 “Eit målføre i uføre: Talemålsendring i Valdres [A dialect in disorder: Spoken language change in Valdres].” Hovedfag thesis, University of Oslo.
Rojek, Chris, and John Urry
Strand, Thea R
2009 Varieties in Dialogue: Dialect Use and Change in Rural Valdres, Norway. PhD dissertation, University of Arizona.
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Valdres Natur- og Kulturpark
2007 “Avtale 2007-2017: En 10-årig plan for lokalsamfunnsutvikling i Valdres [Charter 2007-2017: A 10-year plan for local development in Valdres].” Last modified February 2007. http://www.valdres.no/no/avtaleverk.html.
Cited by 1 other publications
Strand, Thea R.
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