“Treasure of pore men”, “countrymans friend” or “gentlewomans companion”?

The aim of the article is to investigate whether the Early Modern English (EModE) medical writers were aware of the role of titles in informing the reader about the content of the texts. The analysis attempts also to find out what strategies were employed to adapt the texts to the intended audience. The data come from the Early Modern English Medical Texts (EMEMT) corpus which includes texts that were published between 1500 and 1700. These texts were written by university-trained physicians and non-learned practitioners of medicine and seem to be the most representative source that provides an overview of medical practice that prevailed in Early Modern English, whether learned or non-learned.